AirAsia has been at the forefront of innovation.

We were founded on a dream: to make flying affordable for everyone. AirAsia pioneered the simple, smart and efficient low-cost airline model in India. Today, we want to make frictionless digital travel a reality for everyone. This means tapping the potential of our data with technology to:

Lower fares even more. Beyond optimising our flight pricing algorithm, we’re constantly digitalising different areas of the business for the benefit of our guests.

Personalise travel. The best kind of experience is one that is designed around you. We want to make it even easier for our guests to customise their flight experience down to the finer details.

Make our guests happier. The way we travel will continue evolving. We strive to make our guests happy through relevant insights, personalised engagement and ambient technology.